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Leadership Strategy

In the absence of a Leadership Strategy, a Commercial Strategy is ineffective and unfollowed. When driven by leadership, strategy comes to life: a compelling story within a business with aligns thinking, boosts energy and directions activity.


Unlock the full potential of your Commercial Strategy with Lockstep’s Leadership Strategy, designed to allocate resources effectively, establish clear accountabilities and align thinking.


Motivating and unifying your business's direction

Consistency of message

A Leadership Strategy is an important artifact in any business. Leaders and people need to be reminded of the direction a business is taking, and what is required of them on that journey. 

A consolidated Leadership Strategy ties multiple communication messages together, creating a script for leaders to use in their communication. This script ensures consistency of message across a business, particularly the CEO who bears the fullest weight of communication responsibility when Strategy is in play.

Motivational and cohesive

A Leadership Strategy addresses a range of organisational considerations that come together to form a singular picture. When such a picture forms, the result is motivational and cohesive in equal measure. When energy and an alive communication style infuse this picture, the impact can be profound on the organisational energy a business lives off.


Elements of a Leadership Strategy include:

Clearly name and plot the journey that will move the organisation from the current reality towards a well conceived future ambition that the entire organisation can rally behind.
Identify and name the the key markers that will need to be met. Key markers enable Leaders to more accurately assess organisational progress.
Name and understand the implications of the big bets that the organisation is consciously taking. Each big bet is interrogated to check for accuracy.
List the most important initiatives that need to be actioned for delivery.
Enrol the right people with clear accountabilities for the delivery of the strategy.
The culmination of the Leadeship strategy is an artefact that is underpinned by the organisation values, purpose and culture.
Lockstep assists with this important aspect of delivering a Leadership Strategy by building the required communication and presenting skills.

What our clients say

Most of my previous experience with leadership coaches has been underwhelming: theoretical models, loose deliverables, trite commentary, and superficial analysis. Rowan is the absolute antithesis of this and the impact is fast, measurable and deep. The work is often hard but pushes people through doors very quickly.
Jonty Fisher
What the hell should a CEO focus their energy on? It's a question I grappled with for years as our company and its demands on me began to grow. Rowan has helped me figure some of this stuff out and point me in the right direction.
Styli Charalambous
I have had the privilege of being informed and inspired by Rowan over the past few years. His prompts, processes, and conversations are always deeply valuable, intellectual, and practical. His IP is unequaled, but his humanity and his deep belief that being a CEO can be joyful, creative, and energising - and not just something to be endured - is very unique and useful.
Kevin Liebenberg
Rowan has a passion to see CEO's thrive and not merely survive. He has an in-depth understanding of the complexity and demand of the role of CEO'ship and then takes it to the next level by understanding you in the role as CEO. As an entrepreneur and CEO, the input and guidance I have received from him have been invaluable and at times a lifeline. I highly recommend the CEO project.
Philippa Geard
My journey with Rowan has been life-changing and continues to be life-changing. Not only for my CEO work but as a person too. Every time I’ve sat around a table with Rowan and my CEO peers, I feel challenged and inspired. Somehow the topics always hit the right spot at a time I need it.
Carey van Vlaanderen

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Our preferred way of meeting you is through a Zoom call which will allow us to understand the nuances of your request. If you’d prefer to use the form, that will work too. We’ll research your business before we respond.


Frequently asked questions

A typical leadership strategy takes 6 weeks to complete. However the communication of a Leadership strategy is an ongoing process.
Absolutely, every Leadership strategy must take organisational change and the implication of that change into account.
For any Leadership Strategy to be successful it must be owned by the CEO. It is vital for the CEO to be an integral part of the Leadership strategy. That said, it is the CEO prerogative as to who is involved in the Leadership strategy. Lockstep understand the best practices of who should be involved at what stage and we advise organisations accordingly.
A Leadership Strategy must be cascaded down into the organisation in a very specific and intentional way. If this important step is not taken the Leadership strategy will not have momentum and will therefore not become an active part of the organisation.


Related programs

Commercial Strategy program

Commercial Strategy is the DNA of a business and determines its competitiveness over time.

The Multi-Modal Leader Program

Discover The Multi-Modal Leader Program, a leadership development product that equips leaders with situation-specific leadership skills.