Relevance Quests

Relevance Quests provide CEOs and executive teams with a platform to unearth the relevance of their business, aligning it with external societal conditions. 


Businesses with relevance outperform those without, making this quest strategic and performance-enhancing.


Unlock competitive advantage

Spark a transformative journey

The Relevance Quest isn’t a once-off experience, but an evolving dialogue for CEOs and Executive Teams to uncover relevance over time.

Lockstep’s Relevance Quests require diverse provocations (guest speakers, immersive experiences, deep dialogue, challenging questions) to spark a transformative journey for CEOs and executive teams that foster individual, team, and business growth.

Program format


Establishing a business’s relevance requires weaving a big idea into the fabric of an organisation.

As such, it is a form of change management.

CEOs need to be able to tell a believable story about the value that the business offers to broader society. The executive team carries this message into their teams, creating organisational traction and buy-in. Eventually, integration into processes like recruitment, culture, and internal engagement follow suit.

Relevance Quests rely on a yearning on the part of a business’s leadership. This energy is channelled into a process that provides a variety of conversational platforms to seek out and establish business relevance.

All of the above components are required to curate this organisational journey, which holds within it the power to transform a business, setting it on a course to a more meaningful future.

Immersions provide exposure to other leaders and businesses who have been on a similar journey toward finding relevance.

Offsites are convened to provide a place to share ideas and have powerful conversations.

Coaching offers leaders a place to personalise their learnings and break-through moments.

Consulting engagement offer external input, perspective, and the tying of the process together into an integrated outcome.


Frequently asked questions

Lockstep is experienced at running quests and will design the Relevance Quest to meet your business context.  The CEO can play a pivotal role in planning the quest in alignment with the outcomes they seek.

Relevance Quests are directly linked to strategy.  Your particular Relevance Quest will clearly show this link and the benefits that are derived for your team and your business.

It is highly recommended that this time is taken to truly unearth relevance that will fuel your people and therefore your business.  The time is not onerous.  It takes time for new ideas and fresh perspectives to settle with meaning and depth.


What our clients say

Most of my previous experience with leadership coaches has been underwhelming: theoretical models, loose deliverables, trite commentary, and superficial analysis. Rowan is the absolute antithesis of this and the impact is fast, measurable and deep. The work is often hard but pushes people through doors very quickly.
Jonty Fisher
What the hell should a CEO focus their energy on? It's a question I grappled with for years as our company and its demands on me began to grow. Rowan has helped me figure some of this stuff out and point me in the right direction.
Styli Charalambous
I have had the privilege of being informed and inspired by Rowan over the past few years. His prompts, processes, and conversations are always deeply valuable, intellectual, and practical. His IP is unequaled, but his humanity and his deep belief that being a CEO can be joyful, creative, and energising - and not just something to be endured - is very unique and useful.
Kevin Liebenberg
Rowan has a passion to see CEO's thrive and not merely survive. He has an in-depth understanding of the complexity and demand of the role of CEO'ship and then takes it to the next level by understanding you in the role as CEO. As an entrepreneur and CEO, the input and guidance I have received from him have been invaluable and at times a lifeline. I highly recommend the CEO project.
Philippa Geard
My journey with Rowan has been life-changing and continues to be life-changing. Not only for my CEO work but as a person too. Every time I’ve sat around a table with Rowan and my CEO peers, I feel challenged and inspired. Somehow the topics always hit the right spot at a time I need it.
Carey van Vlaanderen

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